• 2010-08-20		Bailian Ivanhoe Shopping Center (Changsha) Co. Ltd. retains Eastwei for La Nova Shopping Center’s Op
  		Shanghai, August 18. Starting August 1, Bailian Ivanhoe Shopping Center (Changsha) Co. Ltd. has appointed Eastwei Relations as its PR partner for the opening of La Nova Shopping Center in Changsha. Eastwei's brief includes building basic awareness for La Nova and its unique concept of the "one-stop shopping experience" in Changsha and surrounding areas. PR work includes the setup of basic PR functions, journalist education, media outreach & a store opening campaign. The La Nova account is an exciting addition to Eastwei's extensive retail experience, which includes IKEA, Best Buy and Marks & Spencer, as well as property clients Skylan and CapitalLand.

• 2010-06-07		Coca-Cola engages Eastwei for 2010 Sprite Restage PR campaign
  		After a multi-agency pitch, Coca-Cola Beverages Limited has brought in Eastwei to oversee PR for Sprite’s restage campaign, including a new visual identity, a new core creative concept, and a new product launch.

• 2010-06-07		Sony relaunches VAIO retainer with Eastwei
  		After a half-year break, Sony has again tasked Eastwei with promoting the VAIO line of notebook computers in China.

• 2010-06-07		Eastwei signs retainer cooperation with German Hansgrohe
  		Premium bathroom solutions provide Hansgrohe appoints Eastwei as its' PR agency for Mainland China.

• 2010-06-07		Eastwei retains My Humble House at The Oriental Plaza
  		My Humble House at The Oriental Plaza, a New Chinese dining concept by Tung Lok Group Singapore, has engaged Eastwei to create and execute a strategic communication plan to enhance brand awareness in China, starting from January 2010.

• 2010-06-07		Eastwei expands cooperation with KRAFT - Oreo Dunking Challenge
  		After a multi-agency pitch, Eastwei was appointed as the agency in charge of the "Kraft Oreo Dunking Challenge" kick-off press conference.

• 2010-06-07		Timberland signs retainer contract with Eastwei
  		The world famous outdoor brand Timberland has appointed Eastwei Relations as PR partner in Mainland China.Starting from March 2010 , Eastwei will work to reinforce the Timberland brand awareness and strengthen the green and innovative brand image that Timberland enjoys worldwide. The work includes basic media education and media outreach, CSR activities and product campaigns.